Pulse Analytics
Rebuilding a SaaS marketing site and onboarding flow ahead of a Series A launch.
Problem
Pulse Analytics had strong product-market fit but a marketing site that undersold the product, plus a self-serve signup flow with a 61% drop-off rate before activation.
Research
We ran funnel analysis on the existing signup flow and interviewed churned trial users, finding that unclear pricing and a confusing onboarding checklist were the top blockers.
Solution
A rebuilt marketing site with a clear value proposition and transparent pricing, paired with a redesigned onboarding flow that gets users to their first insight within minutes.
Design
A confident, data-forward visual system with real product screenshots standing in as UI mockups, and a pricing page built to reduce decision fatigue.
Development
Rebuilt on React and Node.js with a redesigned onboarding state machine, instrumented end-to-end for funnel analytics.
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